Bangers Pickelball

Bangers Pickleball was created as more than a place to play. The concept brings pickleball, food, drinks, events, and community together to create a social destination built around the sport.

As the concept developed, the brand needed an identity with just as much personality as the experience itself: something energetic, approachable, and memorable enough to stand out in a rapidly growing category.

Project Goals & Solution

The goal was to create a brand that captured the competitive energy of pickleball without taking itself too seriously. It needed to feel equally at home on the court, behind the bar, across merchandise, and throughout the physical space.

I developed the identity around a custom winking pickleball mascot that gives the brand an immediate sense of personality and approachability. The character was paired with energetic script typography, secondary marks, and a vibrant court-inspired color palette to create a flexible visual system that could extend across signage, apparel, merchandise, social media, events, and the venue itself.

The result is a brand built around the same idea as Bangers: come for the pickleball, stay for the experience. It's competitive, social, a little irreverent, and designed to be just as much fun off the court as it is on it.