Packaging & Product Development

As a Senior Creative Manager, I lead packaging and product development initiatives for major national retailers, helping take ideas from early concepts to finished products on shelf.

My work spans the full development process, including concept exploration, 3D CAD, rapid prototyping, structural packaging, brand development, retail-ready design, production artwork, and final execution. Along the way, I collaborate closely with retailer brand and product development teams, merchants, agencies, suppliers, and manufacturing partners to balance creative thinking with brand standards, production requirements, and the realities of retail.

In 2026 alone, I've helped lead creative development for 25+ successful product launches across four major retailers, contributing to 75% sales growth across team-managed categories.

The projects below are a selection of that work and showcase something I particularly enjoy about what I do: taking an idea from a sketch, conversation, or early concept and figuring out how to make it real.