Packaging & Product Development

As a Senior Creative Manager supporting Walmart and Sam’s Club private brands, I have had the opportunity to lead a wide variety of packaging design and product development initiatives. These projects range from concept development and rapid prototyping to structural packaging design, retail-ready graphics, compliance updates, and large-scale product launches across multiple categories. Working closely with Walmart brand teams, product development managers, suppliers, and agency partners, I have helped bring products from initial concept to store shelves. The following examples represent a small portion of the packaging, product development, and retail design work I have contributed to throughout my career.